My story with Mooi.
“As Art Director at Mooi Space, a women-led lifestyle brand focused on connecting people through design & sustainable lifestyle,
I envisioned a space that embodied our core values: quality, sustainability, connection – to the self, to loved ones, and to the earth.
Fueled by this vision, I spearheaded the creation of Mooi Space. By leveraging Tydus Inc.’s (sister company of Mooi) expertise in PD&D, trend forecasting, marketing, and retail, we curated a haven of product range, from décor to gifts and seasonal offerings, all embracing sustainable practices and gave back to the community.”
Trend & product direction
Art Direction
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Product Design & Development
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Branding
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Social Media
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Graphic Design
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Illustration
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Trend & Product Direction: Setting the tone
My expertise in trend forecasting assisted greatly to curate a product selection that resonated with the mindful consumer. Think organic textures, muted tones, and natural materials, as well as methods to redirect the use of plastic – a counterpoint to the fast-paced, often wasteful trends dominating the market.
I art directed photoshoots that showcased products in natural settings, highlighting their functionality and emotional impact. Including various usage such as single product shots, scene shots, and social media shots that were planned for adding graphic elements and user focused content that fostered a sense of community and shared values.